For Partners | Matt & Karen
Matt and Karen seated beside a fire pit overlooking a river
For Partners

Let’s Collaborate

We’re Matt and Karen, travel creators, authors, and explorers who have visited all 64 U.S. national parks. We work with brands that share our enthusiasm for travel, outdoor adventure, and living an active life.

Through authentic storytelling, photography, and short-form video, we help brands connect with an established community of travelers and outdoor enthusiasts.

Our Social Media Audience

A community of travelers and outdoor enthusiasts across Instagram and Facebook.

◎Instagram
317.9K
Followers
33.6K
Avg. views*
143.8K
Median views*
71.5% Women28.5% Men
84.3% U.S. audience
Audience by age and gender
WomenMen
18-24
0.9%0.8%
25-34
9.8%5.9%
35-44
19.5%8.1%
45-54
17%5.7%
55-64
15.2%4.5%
65+
9.1%3.5%

Each percentage is a share of the total audience.

View our Instagram ↗
fFacebook
142.9K
Followers
37.1K
Avg. views*
668.3K
Median views*
67.1% Women32.9% Men
90.6% U.S. audience
Audience by age and gender
WomenMen
18-24
0.4%0.3%
25-34
3.8%2.4%
35-44
8.2%4.2%
45-54
11.9%5.4%
55-64
16.5%7.4%
65+
26.3%13.2%

Each percentage is a share of the total audience.

View our Facebook ↗

* Average and median views are based on the previous 30 posts as of November 1, 2026.

Our performance is public. Visit our Instagram and Facebook accounts to see the latest posts and their current view counts.

Why Brands Work With Us

Experience That Builds Trust

We’ve visited all 64 U.S. national parks and spent years exploring destinations and experiences that inspire people to travel.

Authentic, Relatable Storytelling

Our audience follows us for genuine experiences, practical travel inspiration, and an approachable perspective on adventure.

Professional Creative Content

We create engaging short-form videos and photography that integrate brands naturally into our travels.

Reaching Established Travelers

We connect brands with mature, active travelers who are exploring new places, planning trips, and investing in travel experiences.

Partnership opportunities

Sponsored Social Content

We collaborate with brands to create authentic, engaging short-form video and photography featuring products, destinations, and experiences that align with our audience. Sponsored content is primarily published on Instagram and Facebook, with TikTok available for select partnerships.

Optional Paid Amplification

Extend the reach of sponsored content through boosting, partnership ads, and creator-authorized advertising (whitelisting), subject to agreed campaign terms and usage rights.

Selected Brand Collaborations

A few of the brands and destinations we’ve had the opportunity to work with.

Selected brand collaborations: BWH Hotels, WorldHotels, Athletic Brewing, Duluth Trading, Visit Bend, Lectric eBikes, and EF Adventures

Featured Collaborations

Let’s Create Something Together

Have a partnership in mind? We’d love to hear about your brand, your campaign, and how we might work together.

✉   hello@mattandkaren.com